Denver a test market for reverse mortgage rebranding

By Aldo Svaldi

The Denver Post, 07/19/2014

Tighter rules on reverse mortgages have reduced their popularity with seniors, something the industry hopes a new ad campaign can change.

Denver is one of three markets, along with Philadelphia and Seattle, where the National Reverse Mortgage Lenders Association is testing a new marketing approach, said Peter Bell, the association’s president.

“The theme is retire smart,” Bell said.

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