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Naomi Hart Brings Social Enterprise Perspective to FAR, Underscoring Its Focus on Holistic Products & Services that Help People Achieve Better Outcomes in Retirement


SAN DIEGO – May 25, 2021 – Retirement solutions company, Finance of America Reverse LLC (FAR), today announced that Ms. Naomi Hart has joined as Senior Director of Marketing Intelligence and will focus on further enhancing its digital consumer engagement and reaching new audiences. Ms. Hart is based in San Francisco and will report to Ashley Honoré Smith, Head of Marketing and Communications.

With a passion for helping people age with better outcomes, Ms. Hart’s extensive knowledge in strategic marketing and analytics will take a macro approach to help Americans address the challenges they are facing in finding solutions most suitable for their circumstances.

“FAR exists to help people live their fullest in retirement by harnessing their greatest asset, their home. The addition of Naomi to our team underscores this purpose as she takes on key drivers of bringing the strategic vision to life—research insights and marketing performance,” said Ms. Smith. “She brings a wealth of digital experience and a deep understanding of how people think about aging and longevity challenges and opportunities, so Naomi is a perfect fit for FAR and our mission. I am thrilled to have her here.”

Through her previous work with the National Council on Aging (NCOA), Ms. Hart has applied predictive data to create comprehensive programs that enhance how Americans understand aging and longevity, as well as providing improved access to services and information. Prior to NCOA, she worked at The World Bank as a consultant in knowledge management, as well as at NASA with a fellowship grant working at the Ames Research Center.

At FAR, Ms. Hart will lead marketing performance management with an emphasis on growth to help Americans looking for retirement solutions. “FAR is more than reverse mortgages,” said Ms. Hart. “I see us as part of an emerging social enterprise with the idea that both economic and societal transformation is tied to doing well by doing good for people. Equity products will be a tool in the toolkit we use to build something that has the agility to address both the immediate and future needs of our potential clients. We want to work with people early on and be in this for the long haul—no matter what comes our way.”

Ms. Hart is a graduate of UC Santa Cruz with a B.A. in World Literature and Cultural Studies, and a Master’s degree from San Jose State University in English Language and Literature. In addition, Ms. Hart holds a Graduate Certificate in Big Data and Social Analytics from the Massachusetts Institute of Technology.

About Finance of America Reverse LLC (FAR)

As a retirement solutions company, Finance of America Reverse is committed to empowering people with the tools they need to achieve financial independence and get to work on retirement. Through its team of Licensed Loan Officers and network of professional and wholesale partners, Finance of America Reverse offers products and services designed to help older Americans include home equity in their retirement plans. The company is licensed nationally and is a proud member of the National Reverse Mortgage Lenders Association (NRMLA). For more information, please visit www.fareverse.com or find us on Facebook, LinkedIn or Twitter.

©2021 Finance of America Reverse LLC is licensed nationwide | Equal Housing Opportunity | NMLS ID # 2285 (www.nmls.consumeraccess.org) | 8023 East 63rd Place, Suite 700 | Tulsa, OK 74133

This article is intended for general informational and educational purposes only, and should not be construed as financial or tax advice. For more information about whether a reverse mortgage may be right for you, you should consult an independent financial advisor. For tax advice, please consult a tax professional.